Parfums de Couer

Projects Include:
• Branding
• Naming
• Advertising

In 1999, we competed against several firms to conceptualize a new line of mass market body sprays. When our name ‘Bod’ was chosen, we produced Bod’s first campaign of 3 national TV spots featuring the 18-22 year old guys with the best bods we could dig up (casting on Venice Beach was rough!) 10 years later, Bod is the top-selling mass market male body spray, and we’ve just completed our third campaign of commercials for TV and cinema, along with spots for new Body Heat Cologne, a Bod product extension also conceived and named by WSAA!