Habitat for Humanity of Coastal Fairfield County
• Content Marketing
Habitat of Coastal Fairfield County, CT, one of Habitat’s best-funded and most active affiliates, came to wsaa to re-concept and re-design their site. To make the site more compelling to volunteers, donors and potential homeowners, we wanted to capture the emotion of what they do and what it means to the families they help. We created a moving new tag line “Making Homes Come True,” featuring stories of real families. The home page highlights current “builds” and donating events and heartfelt testimonials from government officials and others are seen throughout the site.