• Brand Identity
Interlude, a luxe modern home collection engaged WSAA in 2015 to completely overhaul their brand identity, which was quiet without a strong look or point of view. They wanted their branding to be more sophisticated, sexy and chic, befitting their product and audience. The company’s co-founder & Creative Director Wendy King Philips, a former publisher at W, is inspired by fashion and wanted branding that would capture the imaginations of people who love fashion. Our campaign “Fashion-Inspired Living” graphically marries the worlds of fashion and home furnishings, with a new fashion-inspired logo and fashion visuals juxtaposed with Interlude product. A multi-channel project, an overhaul of all Interlude collateral, advertising, social and interactive media is underway by WSAA.