Branding/Interactive

In late 2016, The Jazz Drama Program, a New York City-based non-profit, came to us for re-branding and a new website. This exercise was critical to their relevance to donors and participants and thereby to their future as an organization. The name was no longer broad enough to convey their mission and communications were unclear and in need of a full re-thinking and re-write. WSAA re-dubbed them “Jazz Power Initiative,” which better captures the breadth of their programs and concept that jazz arts education can “transform lives.” WSAA designed a dynamic and spirited logo and re-wrote and re-designed their entire site, including the organizations’s mission.