Resilience Music Alliance

Projects Include:
• Branding

• Brand Identity
• Branding
• Interactive
• Collateral
• Experiential Marketing

In 2017, attorney Steve Ruchefsky engaged WSAA to brand a new conceptual record label he was founding, in which he would bring to market recording projects that express “the human spirit of resilience.” WSAA consulted with Steve from the brand’s inception, helping him settle on a name and then creating the logo, branding and website. The logo, branding and graphic style were conceived to be fresh and current while capturing a very human, relatable and earthy vibe, which has been warmly embraced by the artists and industry. Months later, the label already has an album topping the jazz charts and six exciting artists and several new releases to its credit!