Brand Storytelling

Client:
Robert Graham

Projects Include:
• Branding
• Advertising
• Collateral
• Brand Storytelling
• Environmental Marketing
• Experiential Marketing

Robert Graham, AAFA’s 2014 “Menswear Designer of the Year,” first engaged WSAA to create a body of photography for Fall 2013. A big success, our next task was to create their first direct-to-consumer fashion catalog for Spring 2014. This included a themed photography campaign that would be used across all channels for the season. With each season’s new collection, we create a printed & digital catalog and photography that brands and expresses a creative, luxurious and colorful lifestyle brand. WSAA’s “lead creative” for each season is utilized by their in-house marketing team to flesh out all marketing initiatives, including in-store, outdoor, print ads, website and more.