WSAA Launches Milford Hospital Website
In February 2011, wsaa launched an all-new website for Milford Hospital. A complete revamp in concept, design and functionality, the website is a full expression of the boutique community hospital’s new tag line, “World-Class Medicine Without the Stress.”
The hospital, seeking new branding to position it against many neighboring “city hospitals,” tapped wsaa in Spring 2010 to create its new campaign.
Posted: February 22, 2011
Milford Hospital Website
Project: Website Redesign
Client: Milford Hospital
This wonderful community hospital engaged us to re-position and create compelling branding for them amidst the many famous big city hospitals surrounding them in Bridgeport and New Haven, CT. Extolling “World-Class Care Without the Stress,” we created a strong ad campaign and user-friendly new website to give them a clear position and advantage in their market.
Posted: February 22, 2011
Men’s Retail Advertorial
Project: Men’s Retail Advertorial, Spring 2011
Client: Samuelsohn
When a Toronto firm acquired Samuelsohn in 2010, they engaged us to revamp and reposition the Montreal-based brand, established in 1923. Working closely with new lead designer Arnold Brandt-Silverstone, we created logo, branding and an ad campaign to express his vision for this handtailored and sophisticated, yet well-priced brand. The brand is being very well-received, so look out an exciting new retail presence in in 2011!
Posted: February 21, 2011
Spring Advertising Campaign
Project: Spring Advertising Campaign
Client: Samuelsohn
When a Toronto firm acquired Samuelsohn in 2010, they engaged us to revamp and reposition the Montreal-based brand, established in 1923. Working closely with new lead designer Arnold Brandt-Silverstone, we created logo, branding and an ad campaign to express his vision for this handtailored and sophisticated, yet well-priced brand. The brand is being very well-received, so look out an exciting new retail presence in in 2011!
Posted: February 20, 2011
OHO Brochure
Project: Holiday Mailer
Client: Old Harbor Outfitters
In 2010, this innovative catalogue and e-commerce maker of high-performance and stylish fishing gear, hired us for a first project, a holiday mailer. We created a rugged and high-tech image, but also injected some good ol’ fisherman’s humor to make the brand stand out in its market with a fun and engaging personality.
Posted: February 19, 2011
MediaWhiz Website
Project: Website Redesign
Client: MediaWhiz
On-line marketer, MediaWhiz engaged us to develop more sophisticated and compelling branding and a new website. We created a brainy and hip new logo that denotes the science of what they do and their signature “circle of continuous improvement,” a strong tag line, revamped their trade show booth and materials and created an exciting and interactive new site that launched in 2010.
Posted: February 19, 2011
Mitchells Image Book Spring 2011
Project: Spring 2011 Image Book — Spring Jaunt
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 18, 2011
Mitchells Holiday Book 2010
Project: Holiday Book 2010
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 18, 2011
Mitchells Approachable Fall 2010
Project: NY Times Insert — “Approachable”
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 18, 2011
Mitchells Fall 2010 Image Book
Project: Fall 2010 Image Book — A Tale of Two Coasts
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 18, 2011
