Mitchells Approachable Fall 2010
Project: NY Times Insert — “Approachable”
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 18, 2011
Mitchells Fall 2010 Image Book
Project: Fall 2010 Image Book — A Tale of Two Coasts
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 18, 2011
Mitchells Image Book Spring 2010
Project: Spring 2010 Image Book — American Journey
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 17, 2011
M Magazine Redesign
Project: M Magazine Redesign
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 16, 2011
Mitchells Family of Stores Website
Project: Website Redesign
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 16, 2011
Mitchells Holiday Book 2009
Project: Holiday Book 2009
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 15, 2011
Winter 2009 Jewelry Book
Project: Winter 2009 Jewelry Book
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 14, 2011
Fall 2009 Image Book: "Keeping It Local"
Project: Fall 2009 Image Book — “Keeping It Local”
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 13, 2011
Mitchells "Hug" Book
Project: 50th Anniv. “Hug” Book
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 10, 2011
Mitchells Campaign
Project: Advertising Campaign
Client: Mitchells/Richards/Marshs
Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”
Posted: February 9, 2011












