WSAA client and friend, Andrew Mitchell-Namdar, Marketing VP at Mitchell Family of Stores, came to wsaa with an idea to start a new charitable organization. The concept was to help fund “compassionate services,” such as free mammograms, babysitting, food delivery, wigs, etc. to uninsured and under-insured women with breast cancer. It has been a great joy to be involved from the start. WSAA named the organization “Pink Aid” and has created the logo, the website, ads, event invitations and more. We are thrilled to part of Pink Aid from the start!

WSAA client and friend, Andrew Mitchell-Namdar, Marketing VP at Mitchell Family of Stores, came to wsaa with an idea to start a new charitable organization. The concept was to help fund “compassionate services,” such as free mammograms, babysitting, food delivery, wigs, etc. to uninsured and under-insured women with breast cancer. It has been a great joy to be involved from the start. WSAA named the organization “Pink Aid” and has created the logo, the website, ads, event invitations and more. We are thrilled to part of Pink Aid from the start!

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”

When a Toronto firm acquired Samuelsohn in 2010, they engaged us to revamp and reposition the Montreal-based brand, established in 1923. Working closely with new lead designer Arnold Brandt-Silverstone, we created logo, branding and an ad campaign to express his vision for this handtailored and sophisticated, yet well-priced brand. The brand is being very well-received, so look out an exciting new retail presence in in 2011!

Habitat of Coastal Fairfield County, CT, one of Habitat’s best-funded and most active affiliates, came to wsaa to re-concept and re-design their site. To make the site more compelling to volunteers, donors and potential homeowners, we wanted to capture the emotion of what they do and what it means to the families they help. We created a moving new tag line “Making Homes Come True,” featuring stories of real families. The home page highlights current “builds” and donating events and heartfelt testimonials from government officials and others are seen throughout the site.

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”