In December 2009, The Mitchell Family of Stores acquired Wilkes Bashford, one of the Bay Areas most revered retail groups, with stores in San Francisco and Palo Alto. As Agency of Record for Wilkes Bashford, wsaa is responsible for their website, collateral and for branding and executing their new in-store “Wilkes” magazine.

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”

With offices in Scarsdale and Larchmont, NY, very competitive markets, Prudential Centennial engaged us to create a compelling, differentiated brand. Their premise is that they are the realtors that aren’t just pushing to make sales… they care about matching buyers and sellers and understand that home is the “center of life’s celebrations.” We wrote the tag line “We don’t sell houses. We sell homes.” This positioning is executed with not only real estate, but lifestyle photos and emotional copy about all of the ways people connect to and enjoy their homes.

With offices in Scarsdale and Larchmont, NY, very competitive markets, Prudential Centennial engaged us to create a compelling, differentiated brand. Their premise is that they are the realtors that aren’t just pushing to make sales… they care about matching buyers and sellers and understand that home is the “center of life’s celebrations.” We wrote the tag line “We don’t sell houses. We sell homes.” This positioning is executed with not only real estate, but lifestyle photos and emotional copy about all of the ways people connect to and enjoy their homes.

When Financo, a boutique Investment Bank founded in 1971 in Retail & Consumer M & A sector, hired a new President in 2011, they engaged us to rebrand them for a “new era.” The new site positions them in a way that clearly expresses their unique combination of strength in banking and their unsurpassed industry specialization. Their sophisticated style is further communicated with officer bios that we shot against the stunning art collection in their New York headquarters.

Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have been “Agency of Record” for all the stores in what we have branded as “The Mitchell Family of Stores.”