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	<title>WSAA</title>
	<link>http://wsaa.com/site</link>
	<description>Just another WordPress site</description>
	<lastBuildDate>Wed, 07 Sep 2011 21:40:47 +0000</lastBuildDate>
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		<title>WSAA Brands New Breast Cancer Initiative</title>
		<description><![CDATA[Working with Andrew Mitchell-Namdar of Mitchells Family of Stores, WSAA branded &#038; sponsored Pink Aid...]]></description>
		<link>http://wsaa.com/site/wsaa-brands-and-sponsors-new-breast-cancer-initiative/</link>
			</item>
	<item>
		<title>Pink Aid Website</title>
		<description><![CDATA[Project: Branding, Website Client: Pink Aid WSAA client and friend, Andrew Mitchell-Namdar, Marketing VP at Mitchell Family of Stores, came to wsaa with an idea to start a new charitable organization. The concept was to help fund “compassionate services,” such as free mammograms, babysitting, food delivery, wigs, etc. to uninsured and under-insured women with breast [...]]]></description>
		<link>http://wsaa.com/site/pink-aid-website/</link>
			</item>
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		<title>Pink Aid Invitation</title>
		<description><![CDATA[Project: Branding, Collateral Client: Pink Aid WSAA client and friend, Andrew Mitchell-Namdar, Marketing VP at Mitchell Family of Stores, came to wsaa with an idea to start a new charitable organization. The concept was to help fund “compassionate services,” such as free mammograms, babysitting, food delivery, wigs, etc. to uninsured and under-insured women with breast [...]]]></description>
		<link>http://wsaa.com/site/pink-aid-invitation/</link>
			</item>
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		<title>Mitchells Image Book Fall 2011</title>
		<description><![CDATA[Project: Fall 2011 Image Book — Stories: Faraway / Close to Home Client: Mitchells/Richards/Marshs Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature [...]]]></description>
		<link>http://wsaa.com/site/mitchells-image-book-fall-2011/</link>
			</item>
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		<title>MR Advertorial 2</title>
		<description><![CDATA[Project: Men&#8217;s Retail Advertorial, Fall 2011 Client: Samuelsohn When a Toronto firm acquired Samuelsohn in 2010, they engaged us to revamp and reposition the Montreal-based brand, established in 1923. Working closely with new lead designer Arnold Brandt-Silverstone, we created logo, branding and an ad campaign to express his vision for this handtailored and sophisticated, yet [...]]]></description>
		<link>http://wsaa.com/site/mr-advertorial-2/</link>
			</item>
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		<title>Oversized Book Positions Mitchells/Richards as World-Class Diamond Jeweler</title>
		<description><![CDATA[Mitchells wanted us to educate their audience to the fact that they are not just clothing retailers with a jewelry department, but one of the finest jewelers in CT...]]></description>
		<link>http://wsaa.com/site/oversized-%e2%80%9cdiamond-book%e2%80%9d-positions-mitchellsrichards-as-world-class-diamond-jeweler/</link>
			</item>
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		<title>HFHCFC Website</title>
		<description><![CDATA[Project: Website Redesign Client: Habitat of Coastal Fairfield County Habitat of Coastal Fairfield County, CT, one of Habitat’s best-funded and most active affiliates, came to wsaa to re-concept and re-design their site. To make the site more compelling to volunteers, donors and potential homeowners, we wanted to capture the emotion of what they do and [...]]]></description>
		<link>http://wsaa.com/site/hfhcfc-website/</link>
			</item>
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		<title>Spring 2011 — Our Diamonds!</title>
		<description><![CDATA[Project: Spring 2011 —Our Diamonds! Client: Mitchells/Richards/Marshs Upon their 50th anniversary in 2008, one of the nation’s top retailers approached us to take their branding to a new level. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something signature and surprisingly hip! Ever since, we have [...]]]></description>
		<link>http://wsaa.com/site/spring-2011-%e2%80%94-our-diamonds/</link>
			</item>
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		<title>WSAA Launches New Site for Habitat for Humanity of Coastal Fairfield County</title>
		<description><![CDATA[Habitat of Coastal Fairfield County, one of Habitat’s best-funded and most active affiliates, came to wsaa to re-concept and re-design their site...]]></description>
		<link>http://wsaa.com/site/wsaa-launches-new-site-for-habitat-for-humanitycfc/</link>
			</item>
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		<title>WSAA Launches Milford Hospital Website</title>
		<description><![CDATA[In February 2011, wsaa launched an all-new, interactive website for
Milford Hospital...]]></description>
		<link>http://wsaa.com/site/wsaa-brand-new-milford-website/</link>
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