Project: Advertising Campaign
Client: Island Global Yachting
Founded by CEO Andrew Farkas in 2003 with a mission to “elevate the level of marina experiences worldwide,” IGY engaged wsaa shortly after its inception. Creating marketing targeted to audiences that range from captains of industry to the captains (and crew) of their boats, our campaign has appeared from Dubai to Croatia to the Caribbean. Now boasting over 25 marinas, our scope of work has included print ads, collateral, trade show creative and materials, corporate videos, presentations and recently, the first global directory for this young, but fast-growing company.