
Project: MYC Advertising Campaign
Client: Island Global Yachting
Since IGY purchased and began renovations on the former stomping grounds of JP Morgan Jr., Charles Lindbergh and Florenz Ziegfeld, wsaa has been revamping the property’s formerly dated image with a modern, yet nostalgic new campaign. Our efforts helped make this past season the best ever for the elegantly restored property, via print, collateral and web campaigns targeted to vacationers, diners, yachters, meeting planners and brides-to-be.
