Project: Men’s Retail Advertorial, Fall 2011
Client: Samuelsohn

When a Toronto firm acquired Samuelsohn in 2010, they engaged us to revamp and reposition the Montreal-based brand, established in 1923. Working closely with new lead designer Arnold Brandt-Silverstone, we created logo, branding and an ad campaign to express his vision for this handtailored and sophisticated, yet well-priced brand. The brand is being very well-received, so look out an exciting new retail presence in in 2011!