Diamonds at a clothing store? Or is clothing at a diamond store?

Mitchells/Richards wanted us to educate their audience to the fact that they are not just clothing retailers with a jewelry department, but one of the finest jewelers in the Connecticut – and the world – offering impeccable expertise, designers and selection at an exceptional value.

Launching just in time for Mother’s Day, “the proof was in the pudding” as to the success of this piece. Let’s just say that a lot of moms were very happy!!!