Client: Robert Allen
Robert Allen, one of the nation’s largest fabric companies awarded wsaa its national advertising account in 2002. They wanted a new campaign to position their company as “owning” the concept of color in the Home Design field. Our “be colorful” campaign introduced the first active voice in their industry and was incorporated into all aspects their marketing materials including advertising, collateral and showroom design. Our next campaign evolution introduced a signature color bar pneumonic that has given the brand a memorable graphic they’ve been using ever since.