When a woman is diagnosed with breast cancer, she needs more than medical help. She needs rides to treatments, babysitting, grocery delivery, wigs and much more. Many women rely on free mammograms as well. While there are local organizations that help provide these services to uninsured and under-insured women, of course, they’re in great need of funding.

This need led to the formation of Pink Aid, a new grant-based organization created to help finance these services.

WSAA has worked with Andrew Mitchell-Namdar of Mitchells Family of Stores from the start to see this vision come to life. Starting with just a concept, WSAA named the organization, created the logo, website and invitations and collateral for the inaugural Pink Aid Event.

“The Pink Chair Fashion Show & Luncheon” will be on October 6, 2011 at Mitchells of Westport. We are so happy to be welcoming Robin Roberts, co-anchor of “Good Morning America” as our keynote speaker. The event will feature pink chairs designed by interior designers for auction. Amy Gross and Renée Mandis, co-owners of wsaa, inc. are thrilled to be co-chairs of this event!

For more information, visit pinkaid.org.