AIG Ad Campaign
Project: Advertising Campaign
Client: AIG Financial Products
This global subsidiary of the world’s largest insurance company tapped wsaa to create PowerPoint templates for their US, London, Paris and Tokyo offices. Pleased with the results, AIG Financial Products then engaged us to create an “understated” ad campaign and white papers to run in such publications as “Baron’s,” and “Pensions & Investments”. Requesting a signature, yet “non-advertising” look, we created a simple, ownable look that relied on strong and intelligent copy messaging.
Posted: December 22, 2008
