Project: Advertising Campaign
Client: Dermatologic Cosmetic Laboratories

What could be harder than convincing consumers that one line of skin care products really is more effective than the millions of others advertised? We kept this campaign, directed to trade and consumers very scientific, yet fresh and modern looking to convey the respect the brand enjoys in the medical community. Basing our ads on DCL’s impressive clinical results has been very successful in convincing consumers and doctors alike to trust the choice of hundreds of dermatologists.