Project: Winter 2009 Jewelry Book
Client: Mitchells/Richards/Marshs

Upon their 50th anniversary, one of the nation’s top retailers approached wsaa to take their branding to a new level. We created a warm, bold, sophisticated campaign that only Mitchells could “own”. Building on the concept of CEO Jack Mitchell’s bestseller “Hug Your Customer,” we turned “the hug” into something big, signature and surprisingly hip! Breaking in a book for their 50th and a full-page campaign in the New York Times, our “Hug Campaign” has created a huge buzz of acclaim and goodwill for the retail group, which is invaluable in these economic times.