Transforming a furniture company into a fashion-inspired lifestyle brand.
Interlude, a luxe modern home collection engaged WSAA in 2015 to completely overhaul their brand identity, which was very quiet and lacking a distinctive look and point of view. They wanted their branding to be sophisticated, sexy and chic, befitting their product and audience. The company’s co-founder & Creative Director Wendy King Philips, a former publisher at W, is inspired by fashion and wanted branding that would capture the imaginations of people who love fashion. Our campaign “Fashion-Inspired Living” graphically marries the worlds of fashion and home furnishings, with juxtaposing fashion visuals with Interlude Home product.