wsaa + Parfums de Couer

Creating product concepts, names & advertising for top-selling national fragrance brands.

Through the 90s and early 00s, we worked closely with Parfums de Coeur, creating all their television commercials for brands including Designer Imposters, Cachet, Aviance, Wind Song and Juice Bar. In 1994, we created the famous “Black Bars” commercial for Designer Imposter Body Spray with a young Ali Larter, that captured the attention of “Beavis & Butthead” and Generation X-ers nationwide. In 1999, we competed against several firms to conceptualize a new line of mass market body sprays. When our name "Bod" was chosen, we went on the create Bod’s seven national TV spots for, featuring the 18-22 year old guys with the best bods we could dig up (casting on Venice Beach was rough!) Over 20 years later, Bod is a top-selling mass market male body spray.