wsaa + Scheduling Institute

Re-imagining brand and messaging for the world’s largest dental training company.

In 2018, after several successful ad projects, WSAA was chosen to re-conceptualize a new website from scratch for the world’s largest training company for independent private practitioners. The objectives were to make the messaging much more doctor-centric, expressing how SI could train doctors to thrive independently and create a more rewarding life of success and purpose, for themselves, their families and their teams. The website needed to be equal parts image & emotion-building and actionable to capture the right leads.