Advertising

When Lee Jofa, the venerable British fabric company wanted a new campaign to make their fabrics appealing to younger Interior designers, we created “Fresh Ideas on Traditional Fabrics.” Incorporating an iconic, proprietary design concept, the campaign helped turn around the company’s image and was seen in ads, brochures, shopping bags and showroom walls. Over 10 years later, Lee Jofa, now the parent brand of several lines, engaged us to create their new website, considered one of the finest in the industry.