Consumer Brochure

Prudential Centennial

Projects Include:
• Branding
• Advertising
• Collateral
• Environmental Marketing

With offices in Scarsdale and Larchmont, NY, very competitive markets, Prudential Centennial engaged us to create a compelling, differentiated brand. Their premise is that they are the realtors that aren’t just pushing to make sales… they care about matching buyers and sellers and understand that home is the “center of life’s celebrations.” We wrote the tag line “We don’t sell houses. We sell homes.” This positioning is executed with not only real estate, but lifestyle photos and emotional copy about all of the ways people connect to and enjoy their homes.